Instagram Direct automation that answers in seconds
Reply to DMs and story replies automatically, answer a comment with a private message in Direct, collect orders and leads, and hand the conversation to your team when a person is needed.
What does AdChat do for Instagram?
AdChat connects to an Instagram Business account through Instagram login and Meta’s Instagram messaging API, and answers incoming conversations with no-code flows. A flow can start from a keyword in a DM, a reply to a story or a comment under your post. Conversations the bot should not handle go to a shared inbox, where your team replies next to Telegram chats.
- Channel
- Instagram Business accounts, connected through Instagram login
- Flow triggers
- DM keyword, story reply, post comment, quick-reply tap
- Messaging limits
- Instagram’s 24-hour window is tracked and enforced for every subscriber
- Access
- Meta’s Instagram API — AdChat never asks for your Instagram password
- Price
- Free up to 300 subscribers; Pro from $13 a month
- Interface languages
- Uzbek, Russian, English
Answer DMs, story replies and comments — in Direct
Most Instagram sales start with the same questions: price, size, delivery. A flow answers them at once, asks what the buyer needs, and tags the conversation so you know who is ready to order.
- Keyword triggers for direct messages
- Story reply trigger: continue the conversation a story started
- Comment trigger: one private reply in Direct to a comment under your post
- Quick-reply buttons (text) for the next step
- Questions that save the answer to a subscriber field
- Default reply when nothing else matches
One inbox for Instagram and Telegram
Your team sees Instagram conversations next to Telegram ones, with the full history of what the bot already said. Pause the bot in one click, answer as a person, and resume automation afterwards.
- Bot-to-agent handoff with the full message history
- The time left in the 24-hour window, shown on the conversation
- Conversations assigned to specific teammates
- Saved replies, tags and notes
- AI reply suggestions and translation (Pro)
Messages inside the 24-hour window
Instagram lets a business message a person only within 24 hours of that person’s last message. AdChat tracks the window for every subscriber and blocks sends outside it. A message to a segment goes only to people who wrote to your account themselves and whose window is still open, and you see how many are outside the window before you send.
- Automatic 24-hour window check for every outgoing message
- Messages outside the window are marked as skipped, never silently lost
- Audience filter by tags and custom fields
- Scheduled sends and drip mode
- Delivery and click statistics for each send
Know who wrote to you and why
Everyone who messages your account becomes a subscriber with tags, custom fields and an activity timeline. An ig.me link opens a conversation with your account straight from a post, your bio or an ad.
- Tags set automatically by flows or by hand
- Custom fields: text, number, date, yes/no
- ig.me links that open a conversation with your account
- Filters by any combination of tags and fields
- Consent log and data export for each subscriber
How to automate Instagram Direct with AdChat
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Prepare a Business account
Switch your Instagram profile to a professional (Business) account in the Instagram settings, if it is not one already.
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Connect it to AdChat
Sign in with Instagram and grant access to messages. AdChat never sees your password.
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Publish your first flow
Pick a template — FAQ, story reply, lead capture — set the keywords and texts, and publish. New conversations appear in the inbox straight away.
Instagram questions
Email us — we reply within 1 business day.
Does AdChat support Instagram?
Yes. Instagram is one of the two channels AdChat supports today, together with Telegram. It works with Instagram Business accounts through Meta’s Instagram messaging API: automated reply flows, a shared inbox, messages inside the 24-hour window, segmentation and analytics.
Is Instagram DM automation allowed by Instagram?
Yes, when it goes through the Instagram API that Meta provides to businesses, as AdChat does. AdChat does not log in with your password, does not imitate a phone app, and follows Meta’s messaging rules, including the 24-hour window.
What is the 24-hour window in Instagram?
A business may message a person only within 24 hours of that person’s last message. Each new message from them reopens the window. AdChat tracks it automatically: a message that falls outside the window is marked as skipped and is shown as skipped in the inbox.
Can I send a mass message to all my Instagram followers?
No, and no legitimate tool can. Instagram allows messages only to people who wrote to your account first, and only inside the 24-hour window. AdChat sends only to people who wrote to your account themselves and whose window is still open; a send outside the window is blocked.
Can customers pay inside the Instagram chat?
Not inside the chat. In-chat invoices through Click and Payme are a Telegram feature. In Instagram a flow can send a payment or checkout link as a message, or pass the buyer to your Telegram bot to pay there.
Stop losing leads in your DMs.
Two minutes to your first flow. No card. No call. No "let's chat about your needs."
- Free up to 300 subscribers
- 2-min setup
- Cancel any time