For marketers and service businesses

Collect leads in the chat, not in a form

A visitor who taps “Start” in your Telegram bot or writes to your Instagram becomes a subscriber you can answer, qualify and write to again. AdChat builds that path without code and, in Telegram, shows which link brought each lead.

How does lead generation work in a chat?

Instead of a landing-page form, the visitor opens a conversation: taps a link to your Telegram bot or writes a keyword in Instagram Direct. A flow delivers the promised material, asks two or three qualifying questions, saves the answers to the subscriber profile and notifies a manager. The contact stays in your subscriber base, so you can follow up with a sequence or a broadcast.

Entry points
Bot link, tracked deep link, DM keyword, story reply, post comment
What is saved
Answers, phone, email, tags and the source link
Where leads go
Inbox, manager notification, Google Sheets (Pro), HTTP request to a CRM
Follow-up
Sequences (Pro) and broadcasts to segments; in Instagram only inside the 24-hour window
Price
Free up to 300 subscribers; Pro from $13 a month
01 Capture

Give something useful, ask a few questions

Start from a template and change the texts: a lead magnet that sends a file or a promo code, a quiz that recommends a product, a callback request that takes a phone number.

  • Templates: lead magnet, quiz, lead qualifier, callback request, giveaway, booking
  • Questions with validation: phone, email, number, date, choice
  • Answers saved to custom fields of the subscriber
  • Tags set by the answers, for later segmentation
  • Consent step for marketing messages
02 Attribution

See which link brought each Telegram lead

In Telegram, create a separate referral link for every ad, post or QR code. A person who comes through it is marked with the source, so you compare channels by new subscribers, not by clicks alone.

  • Referral deep links for Telegram; in Instagram an ig.me link opens a conversation with your account
  • Clicks and new subscribers counted for every link
  • A tag, a field value or a flow applied automatically on entry
  • Goals that count the conversions you care about
  • Click tracking for links inside messages
03 Handoff

Pass a warm lead to a person at once

When the answers show a real request, the flow notifies the right manager and can pause the bot, so the person continues the conversation with the whole history in front of them.

  • Manager notification block with an optional bot pause
  • Shared inbox with assignment to specific teammates
  • A row added to Google Sheets for every new lead (Pro)
  • HTTP request block for a CRM or any external system
  • CSV export of filtered subscriber lists (Business)

How to set up lead capture in AdChat

  1. Choose the entry point

    Connect a Telegram bot or an Instagram account. In Telegram, create a referral link for each traffic source.

  2. Launch a capture flow

    Take the lead magnet, quiz or callback template, put in your offer and questions, and test it in dry-run mode.

  3. Route and follow up

    Send new leads to a manager and to Google Sheets, then add a sequence that writes to those who have not answered yet.

FAQ

Lead generation questions

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All questions about AdChat
Why collect leads in a chat instead of a website form?

A chat lead is a contact you can write to again: the person has already opened a conversation with your bot or account. A form gives you a phone number that someone still has to call. The two work together — a chat flow can ask for the phone number too.

How do I collect phone numbers in Telegram?

Add a question block with the phone type to the flow. The bot asks for the number, checks the format, asks again if it looks wrong, and saves it to the subscriber profile. The callback request template does this out of the box.

Can leads go to my CRM?

Yes, through the HTTP request block, which sends the data to any system with an API, or through Google Sheets on the Pro plan. Native integrations with HubSpot and other CRMs are on the roadmap and are not available yet.

Can I see which ad brought a lead?

Yes, in Telegram. Create a referral link for each ad or post. Everyone who comes through the link is marked with its source and can get a tag automatically, so you can filter subscribers by that tag and compare links by clicks and new subscribers.

Stop losing leads in your DMs.

Two minutes to your first flow. No card. No call. No "let's chat about your needs."

  • Free up to 300 subscribers
  • 2-min setup
  • Cancel any time