Metrics matter only when they change a decision. Start with the journey: how many people begin a chat, reply to the first message, become customers, and return later.
Track the smallest useful set
For each source or campaign, record new chats, qualified replies, orders, and opt-outs. Add revenue only when you can connect it reliably. A high message count is not success if people do not take a useful next step.
Turn numbers into experiments
Review results weekly and choose one change: improve the offer, shorten a message, narrow an audience, or adjust timing. AdChat analytics and tags provide the campaign context; your job is to keep the question simple. Consistent small experiments beat a crowded dashboard.
